StoicLead for Executive Coaches

You see them once a month.
Marcus sees them every day.

Between your sessions, your clients work with Marcus. What he learns, you see. Before your next session, one click generates an intelligence brief synthesizing every data source — patterns neither of you could see from any single source alone.

The coaching gap
no one talks about

You do excellent work in the session. But that's one or two hours a month. The other 700+ hours — the real-time decisions, the late-night doubt, the moments when the pattern actually surfaces — you're not there.

StoicLead doesn't replace you. It fills that gap. Your clients get a daily practice partner who knows their profile, tracks what they're working on, and brings everything it learns back to you before your next session.

The coaching compounds in both directions.

Without StoicLead
With StoicLead
You recap last session from memory and notes
One-click synthesis: cross-source brief ready before you start
You don't know what your client committed to between sessions
Open commitments tracked and surfaced — what they said, what's still open
360 feedback is an expensive separate engagement
Included for every client — synthesized against their coaching profile
Your session notes live in your notebook
Encrypted notes → coaching-lens summary → injected into every future Marcus session
No visibility into between-session patterns
Journal themes, emotional trends, Telos — with client consent
◆ The Centerpiece Feature

Coaching Synthesis —
a brief only this can produce

Before each session, one click generates a cross-source intelligence brief synthesizing everything available about your client. Not a summary of documents — a synthesis of patterns across independent data streams, written for one senior coach reading another's work.

1

Marcus gathers every consented data source

Assessment profile, Telos & Amathia, open commitments, active milestones, uploaded instrument summaries (DiSC, CliftonStrengths, Hogan, etc.), 360 themes, journal patterns, and the coaching-lens summaries from all your uploaded session notes.

2

Cross-source patterns are surfaced

Things that appear across multiple independent data streams that the client themselves may not be consciously connecting. The brief catches what no single source — and no human reading them one at a time — could see.

3

Seven-section brief, written for a coach

Direct, specific, no platitudes. Written at the level of one senior coach reading another's work. Regenerate any time — the brief reflects whatever is current.

4

Nothing you didn't consent to see

The synthesis only draws on data your client has explicitly shared. Each category — coaching themes, 360 report, journal patterns, session notes — is a separate consent toggle your client controls.

◆ Coaching Synthesis — Sample Brief
Who this leader is
A steady, perceptive developer of people whose identity is built on being the one who reads the room — and whose operating mode stops precisely at the boundary where their own reputation is on the line.
The central tension
Describes themselves as collaborative; on the specific question of who does the work, operates entirely alone. The 360, the assessment, and Session 1 notes all catch this independently.
Cross-source patterns
Fear of public failure appears in four independent sources — intake, Amathia extraction, 360 key theme, and your Session 1 notes. Three costumes, one wound.
Highest coaching leverage
Sever the equation of output-with-worth. His hoarding of work, his fear of public failure, and his burnout risk are not three issues — they are one node.
Questions worth sitting with
"Your team routes all disagreement into private 1-on-1s so they don't challenge you in front of the room. What does it cost you to know that?"

Three things that change how you coach

The synthesis is the centerpiece — but there are three things working together.

Pre-session synthesis

One click before each session generates a 7-section coaching intelligence brief. Cross-source patterns across assessment, 360, journal, documents, and your own notes — synthesized, not summarized. Written for a coach, not a client.

Available the moment your client has enough data to synthesize

Consent-gated client insights

See what Marcus has been working on with your client between sessions — their Telos, open commitments, active milestones, 360 themes, journal patterns, and uploaded assessments. Every category is a separate consent toggle your client controls.

You see nothing your client hasn't explicitly shared

Your notes in every session

Upload your session notes after each meeting. Marcus generates a coaching-lens summary — what the leader is working on, key patterns, what to watch for next — and carries it into every future client session. Your raw notes stay encrypted and private.

Your work and Marcus's build on each other over time

What your clients
get on their own

Every client you invite gets full platform access — the same experience as any direct subscriber. This is the daily practice layer that makes your coaching land deeper between sessions.

Simple pricing. No lock-in.

Billed to you, not your client. Seats adjust automatically as clients join or finish engagements.

$19
per active client seat / month
billed to you, not your client
Included
Full platform access for every client
assessment, 360°, journaling, voice, development plan
No lock-in
No annual contract, cancel any time
seats adjust as clients join or finish
Register as a coach — takes about 5 minutes →

Billing setup required before inviting clients. No charge until your first client accepts.

Questions coaches ask

Couldn't my clients just dump their reports into Claude directly?
For the documents they already have — yes, a savvy client could paste their DiSC and 360 into Claude and get something useful. What they cannot get is what's happening in their coaching sessions with Marcus between your meetings. The commitments they made, the Telos extracted across months of structured inquiry, the cross-session patterns, the journal entries they wrote at 6am — none of that exists as a file anyone can paste. The synthesis that surprises coaches is built from data sources that simply don't exist anywhere else. And even for the data that could theoretically be compiled — no one is doing it before every session. The platform does it in seconds.
Is this going to replace me?
No — and the economics make that clear. StoicLead charges coaches $19/month per client seat. Human coaching engagements run $300–600/hour or several thousand per engagement. If we were trying to replace you, that's not the business model we'd build.

More practically: Marcus doesn't have your read on what a client isn't saying. He doesn't have the relationship that makes the hard stuff land. He doesn't have judgment. He has structure, persistence, and cross-source pattern recognition at a scale no human coach can match. The best setups are human coaches doing the relationship work and pattern interruption — Marcus doing the between-session reinforcement, commitment tracking, and daily practice.
What do my clients consent to, exactly?
Everything is client-controlled through four separate consent categories: coaching themes (Telos, commitments, milestones, uploaded document summaries), 360 report themes, session notes visibility, and journal themes. Clients set their preferences when they accept your invite and can update them any time from their dashboard. You see nothing in any category until they opt in. Your raw session notes are encrypted and never visible to the client or to Marcus — only the AI coaching-lens summary passes through.
What's the Coaching Synthesis actually drawing from?
Every consented data source available: leadership assessment profile, Telos and Amathia extracted from coaching history, open commitments from Marcus sessions, active development milestones, AI summaries of uploaded assessment instruments (DiSC, CliftonStrengths, Hogan, etc.), 360 report themes, journal pattern synthesis, and the coaching-lens summaries from all your uploaded session notes. It only pulls from sources the client has consented to share. If a client hasn't shared journal themes, that section is excluded from the brief.
What if I'm mid-engagement with an existing client?
There's a mid-engagement toggle on the invite flow. When you use it, Marcus skips the standard discovery arc and opens in working mode — assuming the client already has context and isn't starting from scratch. You can still upload your existing session notes to build the historical context Marcus needs to be useful from day one.
How does billing work?
You set up billing once via Stripe when you register (takes about two minutes). Each time a client accepts your invite, a seat is added at $19/month. When an engagement ends and you mark it closed on your dashboard, the seat is removed from your bill. No annual contracts, no minimums, no manual invoicing. The billing panel on your dashboard shows your live seat count and monthly cost.
Does StoicLead work with the assessment tools I already use?
Clients can upload any existing assessment reports directly — DiSC, CliftonStrengths, Hogan, Enneagram, MBTI, Birkman, EQ-i, or past 360 reports. Marcus runs a coaching-lens analysis on each and incorporates them into every future session. They also appear in your client insights view and are included in the Coaching Synthesis. You don't need to switch tools — whatever you've already done with a client can come with them.

StoicLead-affiliated coaches

Coaches who have integrated StoicLead into their practice and are available for new client engagements. Updated as coaches join the platform.

View StoicLead-affiliated coaches →

Already working with a coach and want to bring StoicLead into your practice together? Send them here to register — it takes about five minutes, and everything they can see from your coaching activity is always controlled by you.

stoiclead.com/coach-register →

Ready to try it?

Registration takes about five minutes. Set up your profile, connect billing, and invite your first client. No charge until a client accepts.

Register as a coach →